7:45 PM

08/14/08 - Wine Tasting

Another Great Wine Tasting Article

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls an enormous amount of money.

BuySide magazine is a publication for institutional investors and money managers. When it was first conceived, it had to overcome what seemed to be a big drawback. Its founder, Gordon Holmes, lived in Sonoma, California, and insisted that the magazine be based near his home, far away from both the financial and media centers in New York.

In discussions with Holmes, I discovered that Holmes insistence on basing his operations in Sonoma was not just a whim or a wish to have a short commute to work. It turns out that five generations of his family had been involved in California agriculture and he was passionate about California wine and wine-growing.

I made a decision to turn BuySides remoteness from financial and media centers of action into a positive. His location in California's wine country would become part of the magazines positioning.

The first step was to create a private label BuySide Wine. In a deal with local wineries, we were able to source a sufficient amount of BuySide Merlot and Chardonnay. A special wine bottle label was designed to reflect the unique story of this boutique wine.

Next, a direct mail campaign was developed using wine as a theme and Buyside wine as a premium. The campaign was aimed at advertisers and companies that wanted to reach the magazines audience of institutional investors.

The chief element of the direct mail campaign was a brochure. The reader was immediately confronted with a stark, bold headline on the front of the brochure:

"WHERE DO YOU GO TO TALK TO INVESTORS WITH $TRILLIONS TO INVEST?
When the brochure was opened, the inside headline provided the answer:
"TO THE WINE COUNTRY

On the left side of the inside page, we developed a fanciful photo that conveyed the message we wanted: In the photo, Holmes was wearing a suit and holding a cellphone, sitting at a desk which had a computer on top of it, in the middle of a winery. Next to the desk was a street sign that said Wall Street. The other side of the page told the story of Buyside and how it reached this affluent, influential audience of institutional investors. The copy also directed readers to an offer in the back.

As part of the offer, companies that responded to the mailing would receive a free bottle of BuySide winewhite or red.

The mailing and promotion powered the magazine to success far ahead of schedule. But wine proved to be more than a launching pad in a direct mail campaign. It became part of the magazines positioning, separating it from the competition. The wine angle proved powerful for years to come. At money management conferences, where wine was given out at BuySides booth, people would come into the conference and ask Where are the wine guys? Everyone knew what they meant.

While developing a private label wine may not be for everyone, there are other ways to use wine creatively in affluent marketing. Wine tastings, and food and wine get-togethers have been used successfully by professionals seeking to market their services to an affluent audience. But like wine itself, it takes taste and sophistication to make it work.

ABOUT THE AUTHOR

Leon Altman is the founder of InvestingIN.com (www.InvestingIN.com), a website that provides articles and newsletters about opportunities in different areas. To sign up for any of its free newsletters, go to http://www.investingin.com/freenewsletters.htm.

Short Review on Wine Tasting

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am...

Click Here to Read More About Wine ...

Wine Tasting Items For Viewing

The FTD® Thoughtful Expressions™ Arrangement - Standard

Nothing warms the heart better than a simple bouquet of roses in a glass bowl vase. This understated but elegant arrangement will express your thoughts with style. #C15-3112 C15-3112S

Price: 64.99 USD

Headlines on Wine Tasting

Iron & Wine: A New Folk Pioneer

Wed, 13 Aug 2008 15:29:09 PDT
Iron & Wine is Sam Beam, a college professor from Miami, Florida who plays acoustic guitar and occasional banjo, keeping to a folk tradition while bringing in some country and old-time blues. He whispers his vocals and often sings his own harmony parts. Recorded at home on a four-track, the songs on The Creek Drank the Cradle benefit from the foggy sound, depicting a rural South and such related themes as fallenness, religious faith and the Gothic tradition. The closing Muddy Hymnal sums up

Russian vodka production down 1.6% in Jan-July (Interfax)

Wed, 13 Aug 2008 04:37:07 PDT
MOSCOW. Aug 13 (Interfax) - Russia reduced vodka and liquor production 1.6% to 669.98 million liters in January-July 2008 compared to the same period of 2007, the National Alcohol Association (NAA) said. Vodka production fell 4.4% to 97 million liters in July.

Bordeaux Reborn: Legendary wine region becoming wine-tourist friendly, globally competitive (The Scranton Times-Tribune)

Wed, 13 Aug 2008 01:39:16 PDT
In Bordeaux, it’s all about water. The word means “Bordering the water” and were it not for the Gironde estuary leading into the Atlantic, the region never would have become a center of commerce or the world’s best known wine region.

Wine-making no longer a hobby at Cooper Vineyards (Richmond Times-Dispatch)

Wed, 13 Aug 2008 00:53:56 PDT
Established in 1998, Cooper Vinyards in Louisa County now has 14 acres of vines and produces about 5,000 cases of wine a year.

Wine-Doors for Linux Reviewed

Tue, 12 Aug 2008 23:19:50 PDT
I have been using Wine (WINE) or various implementations of it (Crossover Office and Cedega) for a few years now. What is funny is that I often had more success with Wine proper than I did with the various offshoot products. Go figure! So when I learned this issue...

Incredible Red makes a great everyday wine (Savannah Morning News)

Tue, 12 Aug 2008 22:16:06 PDT
Few Paso Robles wine industry names are as recognizable as Benito Dusi. He reigns over a gnarled vineyard with more than 80 years production to its credit. The Zinfandel grape has been the show stopper year after year - and those grapes have been the foundation of some great Zins from the likes of Turley, Dover Canyon and today's subject, Peachy Canyon. It was a load of grapes from Dusi that ...

Wine Jobs
Wine Journal | Wine Kits

Labels: Cheese Wine

&type=page">

Posted by Patrick Johnson | 0 comments

8:33 PM

This composition on Hanna Wine was written with the purest intention of spreading information Hanna Wine . Let it retain its purity.

Another Great Hanna Wine Article

Wine Openers- 6 Styles Reviewed

Waiter Corkscrew

This is probably the most ubiquitous wine opener in the world, and the ultimate in simplicity. This tool features a design that allows the entire tool to fit in your pocket, and as such has become the overwhelming favorite of wait staff and picnic goers. There are three essential parts that all fold out from the body of the tool: the corkscrew itself, a lever that acts as a fulcrum on the top of the bottle, and a small foilcutter to cut the foil from the top of the bottle. No wine cellar would be equipped without one at a minimum for backup. To use the opener simply remove the foil from the neck with the knife, twist the corkscrew fully into the cork, and then place the lever on the top of the bottle and pull the cork up and out. Some devices feature two shoulders on the lever in order to maximize leverage, in this case use the one halfway down the lever first, finally use the top shoulder to get the cork the rest of the way out.

Wing style

Here is another very popular type of wine opener. Using the mechanical advantage of a lever and gear, this device makes uncorking a bottle easier than a typical cork puller. While the price is a little higher than the waiter style, it is a great choice for the home user or anyone that does not wish to wrestle with a wine bottle. Simply rest the bottom of the opener on the top of the bottle, screw the corkscrew into the cork, and then push the levers down and they will lift the cork out. This could be the second most important accessory for the wine lover, second only to the wine glasses. These models come in a wide selection of metals including nickel-plated steel, or plastic. It is highly recommended to buy only heavy-duty metal types as they are more solid and will last for years.

Lever Pull

This type was made famous by the brand named "The Rabbit", and it does make very quick work of opening wine bottles. Featuring a clamp you hold around the neck of the bottle with one hand, and a lever that plunges then pulls the corkscrew with the other. This gizmo efficiently removes a cork in just seconds. If you have a lot of wine to open, you will certainly find this toll useful. But be aware that this premium product comes at a premium price. A quality lever pull wine opener will cost up to $100 or above.

Twist Corkscrews

A two piece corkscrew with no levers, clamps, or hinges makes this one of the easiest and our favorite corkscrew for every day use. Use the device by first placing the bottom "seat" on top of the wine bottle. The corkscrew piece then slides into a guide hole in the top and is automatically centered on the cork. Begin twisting and the screw first drives into the cork, than it stops against the shoulder of the seat and as you continue twisting it lifts the cork clear. Broken corks are pratically impossible when using this style, as are cork pieces floating in the wine when completed. And at prices less than $50.00, this is in the top 10 accessories for any wine buff.

Uncorking Machines

If you have an entire room reserved just for your wine collection, than you are likely ready for an uncorking machine. With the simple pull of a lever in one direction, you will be able to twist the corkscrew in, and then pull it out of the bottle. Reverse direction and the cork will spit out and you are ready to do it again. The entire process takes less than 10 seconds. The design of these machines makes opening wine not only efficient, but also impressive. But be sure these machines are not cheap in the least; expect to pay over $100 for the most basic model that clamps to a tabletop. And for advanced models you would expect to see on an Italian estate the price tag will exceed $500.00.

Pump Style

The last style opener we will mention is the pump style. These insert a long needle through the cork into the air space above the wine. Then using either a pump or a cylinder of compressed air, the cork is removed by building up pressure under the cork so it pops out, just like champagne. These tools are a little bit more gizmo than workhorse, but for the enthusiast who has it all, this might make a good gift just for the amazement factor when it is time to open the bottle.

About the Author

Michael Briggs is a wine enthusiast and a frequent contributor to Winery-Mall where you can learn all about wine enjoyment

Another short Hanna Wine review

Wine travel

Wine has been an integral part of many civilizations since a long time. Wine formed an important part of the culture in many countries ever since the ...

Click Here to Read More About Wine ...

Recommended Hanna Wine Items

The FTD Pink Splendor Bouquet - Deluxe

Spring's best flowers are gathered together in this beautiful bouquet of pink tulips, mini pink gerbera daisies, yellow daffodils and more in a glass vase. B14-3229D

Price: 69.99 USD

Beer Basket
About Wine

Labels: Cheese Wine

&type=page">

Posted by Patrick Johnson | 1 comments

12:15 PM

We give you the authority to voice your opinions on this article on Cream Sherry . However, we do fervently hope that you voice positive opinions.

The Best Articles on Cream Sherry

I Love Italian Wine and Food - The Emilia-Romagna Region

Emilia-Romagna stretches from the Ligurian border in northeastern Italy to the Adriatic Sea. As the name indicates, historically it was composed of two regions, Emilia and Romagna. It may be the only region of Italy named for a road, one constructed by the Ancient Romans almost 2200 years ago. It is one of the most prosperous regions of Italy with strong agricultural, industrial, and tourist economic activity. Its total population is about 3.9 million.

Emilia-Romagna produces a very wide variety of pasta, fruits and vegetables, olive oil, balsamic vinegar, cheese, and fresh and cured meats. Two of its biggest stars are a cheese, Parmigiano Regianno, and a ham, Prosciutto di Parma. Parmesan cheese as it's known in English, was mentioned by the famous Italian author of the Fourteenth Century, Giovanni Boccaccio. We review it below. Parma ham, as it's known in English, is an uncooked ham that is dry cured for at least ten months. Usually it is served in very thin slices, often as appetizer with melon.

Bologna whose population is about 375,000 is the administrative center of Emilia-Romagna. It is the home of the first university in the Western World, founded in the 11th Century. Bologna is also considered the capital of Italian gastronomy, in spite of its unfortunate association with a low-quality sandwich meat. Another city of interest is Rimini, a resort center on the Adriatic Sea with a population of 135 thousand.

Emilia-Romagna devotes about 178,000 acres to grapevines, it ranks 5th among the 20 Italian regions. Its total annual wine production is about 125 million gallons, giving it a 4th place. About 57% of the wine production is red, leaving 43% for white. The region produces 18 DOC wines. DOC stands for Denominazione di Origine Controllata, which may be translated as Denomination of Controlled Origin, presumably a high-quality wine and 1 DOCG white wine, Albana di Romagna. The G in DOCG stands for Garantita, but there is in fact no guarantee that such wines are truly superior. In fact, while this wine was the first white wine to be accorded the DOCG designation in Italy (1987), many feel that Albana di Romagna does not deserve such an award. (I have never tasted this wine, and from the reviews that I've read, I'm in no hurry to taste it.) About 21% of Emilia-Romagna wine carries the DOC or DOCG designation. Emilia-Romagna is home to more than four dozen major and secondary grape varieties, a few more red than white.

Widely grown international white grape varieties include Malvasia and Trebbiano. The best known strictly Italian white varieties are Albana (source of the DOCG wine) and Pignoletto.

Cabernet Sauvignon is the only widely grown international red grape variety. The best known strictly Italian red variety is Bonarda. The Italian red varieties Barbera and Sangiovese are found elsewhere, including California.

Before we reviewing the Emilia-Romagna wine and cheese that we were lucky enough to purchase at a local wine store and a local Italian food store, here are a few suggestions of what to eat with indigenous wines when touring this beautiful region.
Start with Gelato di Parmigiano, Parmigiano "Ice Cream", which includes heavy cream and grated Parmigiano-Reggiano cheese, suggested as an appetizer.
A more traditional dish is Scaloppine di Vitello alla Bolognese, Veal Scaloppine all Bolognese, which also includes Parmigiano-Reggiano cheese, as well as other local specialties Prosciutto di Parma and balsamic vinegar.
For dessert (as if the ice cream wasn't a dessert) try Torta Bonissima, a Honey and Nut Pie.

OUR WINE REVIEW POLICY While we have communicated with well over a thousand Italian wine producers and merchants to help prepare these articles, our policy is clear. All wines that we taste and review are purchased at the full retail price.

Wine Reviewed
Donini Lamberti Trebbiano-Chardonnay IGT 2005 12% alcohol about $8 (liter)

Everybody has prejudices. I approached this bottle with several of them. It seems to me that a liter of wine is usually too big, accentuating quantity at the expense of quality. Given the economics of the wine industry, I am usually reticent to purchase a bottle for $8, which would be $6 for a regular-sized bottle. And finally while Emilia-Romagna is often known for its red wines, it is not particularly known for its white wines, with an unfortunate exception, the DOCG wine Albana di Romagna, discussed above. And now to the actual wine.

The first time that I drank this wine I found that its taste was one of green apples, dominating everything else but still light on flavor if not unpleasant. It didn't really accompany the food, a breaded chicken cutlet in sweet and sour sauce with potatoes cooked in chicken fat. As the wine aged a bit, (it takes a long time to finish a liter if you don't care to drink very much at a time) it got better instead of worse. I have read that 3.5 million bottles of this type wine are produced yearly. I understand that it is popular in fish restaurants along the Adriatic Sea. I'd love to find out for sure. Final verdict, not bad for the price.

Parmigiano-Reggiano is a cooked, unpressed semi-fat hard cheese made from raw cow's milk. It is encased in a thin, yellow rind. This cheese is finely grained and very flaky. Its taste is delicate and fragrant, and frankly wasted with a wine of this quality.

About the Author

Levi Reiss has authored or co-authored ten books on computers and the Internet, but to be honest, he would rather just drink fine Italian or other wine, accompanied by the right foods. He teaches classes in computers at an Ontario French-language community college. His wine website is www.theworldwidewine.com . You can reach him at ital@mail.theworldwidewine.com.

Short Review on Cream Sherry

I Love Italian Wine and Food - The Emilia-Romagna Region

Emilia-Romagna stretches from the Ligurian border in northeastern Italy to the Adriatic Sea. As the name indicates, historically it was composed of tw...

Click Here to Read More About Wine ...

Cream Sherry Products we recommend

Lever Style Rabbit Corkscrew 6 Piece Wine Kit - Silver

The ultimate all-in-one wine corkscrew set for all your wine service needs. You get everything you need for wine bottle opening and service in this convenient and affordable Rabbit Corkscrew set from Metrokane. The 6-piece corkscrew kit includes the world-famous Rabbit Corkscrew foil cutter drip-stop drip ring worm wine/champagne sealer and wax remover. The Rabbit Corkscrew was redesigned with an all new precision metal gear mechanism for even smoother and more reliable wine bottle opening. Of all the corkscrews on the market you won't find a better or more efficient corkscrew.

Price: 74.95 USD

News about Cream Sherry

Wooden Wine Rack Vs. Metal Wine Rack

There is more than one kind of wine rack on the market and choosing the right wine rack for your wine collection is no small task. You have a choice between a metal wine rack and a wooden wine rack, these are the most favored type of wine racks to date. Each wine rack has its own set of benefits and the wine rack that you choose will take a couple of things into consideration such as personal taste and home décor.

German Wine
Wine Varieties
Cellar Master | Cellar Tags